I was watching a YouTube video the other day. One of those “Why 95% of copywriting businesses fail” types, and the guy opens with this: “It’s true that people can make an amazing income from copywriting. The bad news is, it’s probably not gonna be y...

You know what happens to most freebies people download? Nothing. Nada. Zilch. They die quiet deaths in the inbox underworld, right between that 10% off ASOS code and an unread email from their dentist. I should know. I used to make them. I used to t...

Picture this – you have an incredible idea for a brand new blog post. Or an email. Or literally anything on the face of earth that needs to be written. You are brimming with good ideas today. You’re excited as you rush to grab your laptop. You open ...